Starting A New Business In IT and Getting Clients

Starting a new business is difficult. Customers don't typically come calling on you right away. Everyone starts somewhere and not all of your first clients will be long term, sweet spot clients.

Starting a new business means you don't have your business foundation completed yet. At first you need to get clients - any clients. These are called stepping-stone clients. They are what will bring in your early revenue. You also need to start acquiring positive business testimonials. Again, you need steppingstone clients for this.

Six months after starting a new business is when you can start to get more selective. Earlier than that your accounts will typically be smaller than you would like. That's ok because you need to be confident that when you are starting a new business these smaller clients will eventually be replaced by your ideal, sweet-spot clients.

Types of work to expect when starting a new business include:

LAN audits
MCSC tutoring
Training seminars
Small peer to peer jobs
Upgrades
PC tune-ups
Light web site design
Optimization and troubleshooting

When you're starting a new business your personal and business network are critical. These contacts will be the ones who will refer you to small jobs. As you complete these small jobs word will spread about your services. Not long after starting a new business and finishing these types jobs, more referral business will start flowing in.

Bottom Line on Starting A New Business

You can't afford to ignore any business when starting a new business. You also can't get discouraged. Starting a new business is an exercise in patience and diligence. You never know where one of your small jobs might lead you. There is lots of time to be selective with your clients - starting a new business is not the time.

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